Fireball Whiskey is launching a new whisky called Crierball, made from the tears of disappointed football fans. The drink combines the heartbreak of losing with Fireball’s signature cinnamon taste.

To collect these tears, official collectors will be stationed outside major NFL and college rivalry games coming up, using droppers and jars as fans exit.

After sterilization and distillation, these tears will transform into Crierball. Danny Suich, Fireball’s global brand director, emphasized the competitiveness of football and the excitement of tasting victory over rivals.

The limited-edition whiskey will be available next season, with collectors present at key games like the Eagles vs. Cowboys on Nov. 10 and the Iron Bowl on Nov. 30.